About US
We are VIE
A story of simplicity, born from a desire to bring beauty back to its roots.In a quiet lab nestled in the heart of the Netherlands, our journey began with one simple question:
When did beauty become so complicated? Surrounded by overwhelming routines, synthetic ingredients, and unrealistic standards, we felt the need to pause… and go back. Back to what truly matters. Back to honesty, purity, and simplicity.That’s how Vie was born – a name that means "life", because we believe beauty should never be separate from it. Real beauty comes from the earth, from natural ingredients, from caring hands and thoughtful creation. It should nurture, not overwhelm. Reveal, not mask. Simplify, not confuse . We are not just a skincare and haircare brand. We are a philosophy. A quiet rebellion against the noise of artificial perfection – a return to essence. From the sunlit fields of the Netherlands to our advanced laboratories, to the products you hold in your hand, every drop of Vie tells a story. A story of integrity, gentleness, and the kind of beauty that feels like you – authentic, radiant, and free. We are Vie. And we believe simplicity isn’t a lack – it’s luxury. Going back to basics isn’t a step backward – it’s a bold step forward. Join us on this journey. Let your skin breathe. Let your beauty speak for itself.
Welcome to Vie.
Established
Born in the heart of the Netherlands, Vie was established with a clear purpose — to return to the essence of genuine beauty. In a world overwhelmed by trends and artificial standards, we chose simplicity, authenticity, and purity.
Our mission
To create honest, effective, and natural skincare and haircare solutions that celebrate individuality and enhance natural beauty — all with uncompromising quality, gentle formulations, and back-to-basics simplicity.
Every product we offer is a reflection of our core philosophy: life in balance, nature in focus, and beauty in its purest form.
Back to Basics" isn’t just a slogan — it’s our way of life.
We blend the wisdom of ancient natural remedies with modern scientific innovation to craft products that breathe life into your skin and hair. Vie, meaning “life”, reflects our belief in nurturing beauty from within — with purity, purpose, and power.
Each product is a labor of love, created to be gentle yet effective, luxurious yet simple. We carefully select ingredients from the sun-kissed fields of the Netherlands and fuse them with cutting-edge lab technology, creating holistic, minimal-step solutions for real people with real needs.
When you choose Vie, you’re not just choosing skincare —
You’re choosing:
✔ Authenticity over illusion
✔ Nature over harsh chemicals
✔ Confidence over conformity
✔ A product that feels like you — honest, pure, and effective.
We promise to deliver beauty you can believe in – with love, with care, and with trust.
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