About Us

Welcome to Vie – “Back to Basics” Beauty, where simplicity meets science and nature speaks through every product. Born in the Netherlands, Vie is more than just a skincare brand — it's a lifestyle rooted in authenticity, purity, and purposeful care. We believe that true beauty lies in embracing your natural self. That’s why we craft every formula with precision, blending the finest natural ingredients with modern innovation to create skincare and haircare that nurtures your essence.

Our philosophy, “Back to Basics,” reflects a return to what matters — clean, honest, and effective self-care. Each Vie product is a testament to this belief: gentle, powerful, and uncompromising in quality. We don’t believe in complicated routines or artificial standards. Just real results for real people.

From the sun-kissed fields of the Netherlands to your daily rituals — Vie is your journey back to natural beauty.